Top 5 Tips for Landing that Dream SDR Job for 2020
When you think of the top jobs for making big money, what do you think of first. For most people the 2 jobs you hear more than any other will be a carrier in sales or a “tech job”. You know like a “tech job” at Google or Amazon or Uber - and while you might laugh about landing a dream job like that with one of those companies; you would be surprised at how many salesmen and women those companies hire. They are called, SDR’s or Sales Development Reps and we have the top 5 tips and tricks that are going to help position yourself to be hired by one of these dream jobs in the technology space; buckle up… it’s going to be a wild ride!
What is an SDR (Sales Development Rep)? Great read here if you want to learn more
In a very basic sense of the term the SDR is who companies both large and small use to sell their services; don’t think car sales team or the guy selling you that 96” TV at BestBuy. Those are B2C salespeople, business to consumer sales is honestly what most people think of when they think of a job in sales.
What an SDR does is they focus on the B2B crowd, that’s the business to business group out there that is looking for non-tangible objects like advertising packages, software as a service (SAAS) or other items that help their business grow. You are working to help other businesses to do their job better by selling them on how your company’s products can help. It’s a very rewarding day to day job in that you are building relationships and becoming the contact point for many of the most successful companies out there – I think even with this high-level overview you can see the potential for becoming an SDR. Many people use a job as an SDR to scope out and network the biggest companies in order to find their dream job as an account manager or a director of a department. Once you are an SDR you really do have the keys to the kingdom… let’s move on and see the top tips and tricks to position yourself to become an SDR.
#1 - It All Starts with your Resume
I think we can all agree that the first impression for most hiring managers is going to be your resume; we have some must haves for your resume before you submit it to a hiring manager.
Let’s keep it short and sweet people, that 4-page magnum opus about YOU and all the amazing stuff you have done since kindergarten is going straight into the trash… trust me, I’ve trashed a lot of resumes in my time. You want to sum up your jobs and who you are in a solid 1-page resume.
It’s your job at this point to summarize what you think is going to stand out to this particular manager. I think that’s the biggest mistake I see day to day, a client having one resume that is blasted to 500 jobs. No, no, NO… you want to craft that resume to fit with the job you are seeking at that time; you were the moped manager on Treasure Island when you were in high school; ok… that Google hiring manager doesn’t care! You won an award for selling SAAS pitch-decks in your freshmen ECON class in college, BINGO… that’s the sort of stuff you can lead with.
Think of it this way, if you were interviewing yourself… what on your resume would stick out and scream; this is the right candidate for the job. You want to think backwards when putting your specialized resume together once you have a target job.
You also want to include good stats – so if you were a manager for your local University League office, don’t put that… put a stat like you increased enrollment by 35% year over year or that they had a particular problem that you were able to solve. It gives context to what you were doing there and how successful you were while you were there!
#2 - Light a Fire and Snuggle up with a Good Book
“Readers are Leaders…” I think we’ve all heard that one before and while it’s a bit corny it’s also very true; I personally make it a habit to try and read over 100 non-fiction books each year and I have found that it helps in ways you can’t foresee right up front. So, don’t worry I’m not going to give you a 100-book assignment, but you really should pick up a few books that will help you in this field.
Here are my top 3 SDR/ Sales Books:
- Predictable Revenue by Aaron Ross – this is the Godfather of sales books; Aaron Ross brings you from not knowing how to spell the word “sales” into a master of sales and marketing to not only land that sales job; but then to be able to actually sell. This is the one, if you are only going to read one of these books… make it this one. It’s a time-tested classic… and normally those are best starting place!
- The Sales Development Playbook by Trish Bertuzzi – with this book we are starting to dial into the SDR jobs and while this book is geared toward both the rep and the manager you will see a lot of great info that you can use. Plus, by seeing what the manager is thinking and trying to accomplish you are going to be better prepared to talk to their needs and land that job!
- Sales Development by Cory Bray & Hilmon Sorey – now we are getting laser focused with this book – it’s a step by step book focusing on nothing more than becoming the best SDR agent you can be. Highly recommend you read this one last though as you truly want to groundwork from the other 2 books.
#3 – Time to Scrub that Social Media Account
Hiring managers and even co-workers are going to be checking your social media account about as quickly as you submit that resume, so you need to make sure these items are spot-less before getting started. For Facebook and Instagram, you want to remove any posts or pictures (yeah, spring break in Cancun needs to go!) that can be considered offensive or rude and then set BOTH of these to “private”. No need for anyone to be looking at your Facebook or Instagram that you don’t already know and/or approve to look. On Twitter just be sure you don’t have any highly controversial tweets out there and NO rants and raves to companies about their products; while everyone has had those experiences that make you want to “tell off” an airline no one wants to hire a hot-head.
Get that LinkedIn account up and running through, fill in all the interview questions and make sure you have a professional looking headshot there. Spend some time on this stuff, write a good professional summery and look around at others in the SDR job roles you wish you had and see how they talked and organized their LinkedIn page.
#4 – Get the Hunt Started
Pretty simple, get started… ok, next! Well, hold on turbo… you want to get this train started on the right tracks.
- Let’s dream some here; I would write down your dream dream dream job company to work for – put that at the top and then do some research and find out who else in that space would be a good place to work for. Then let’s make a list of say 10 to 15 other places that would be off the charts awesome to work at!
- Now, that you have your list dig deeper into their work… look on Glassdoor, LinkedIn and Indeed – read all you can about management and what they do, what their culture is like. 2 job board that are very expensive for a company to post on are Glassdoor and LinkedIn so if you see a lot of SDR jobs on those 2 sites you know that they are investing into their SDR department and agents; that’s good for you!
- Find reviews from both clients of their services but also from their employees and see if you spot any patterns. Is there something that sticks out, good or bad… don’t just take one review as law but if there is a pattern over 20-30 reviews then it’s something to make note of on your list of jobs.
- Once you have your notes and your lists and you are confident start applying to these companies you have scouted. Keep good notes and keep adjusting your resume in order to fit with the style and feel that you think these particular companies want to see.
#5 – Is it worth Hiring an SDR Coach?
Ah, we are nearly at the end of our journey together – honestly now that you have read through these Top 5 Tips you should have a good idea on the level of work needed to land that next SDR Dream Job. Question remains, is it worth hiring someone to help you on this road; someone that can walk you step by step through the process – you have to ask yourself, what’s it worth to me to land a 6+ figure job that can last me the rest of my career. What’s it worth to put yourself in front of the hottest tech companies out there, working day in and day out with some of these fresh start-ups… what’s it worth to be in a position to maybe be hired by an upcoming unicorn and signing those pre-IPO stock options before the company goes public on the stock exchange.
These are all things you have to ask yourself; how much time and money are you willing to put into your future! I’m a big believer in coaching, we have football coaches, soccer coaches, tennis coaches… the list goes on and on; so why not an SDR coach to help you with something that will change your life forever. Let Six Figure Software Online Video classes show you how to get 13 interviews in 30 Days and lets nail this next SDR Job interview.